MINORITY INFLUENCE

Minority influence plays a crucial role in shaping societal change by challenging the status quo. For a minority to be persuasive, they must demonstrate consistency, commitment, and flexibility. Research by Moscovici (1969) highlights how a consistent minority can sway the majority over time, leading to deep-rooted attitude changes. This process is key in historical movements, from civil rights to environmental activism, where small groups have successfully influenced mainstream beliefs.