Explore the types of conformity in social psychology, including internalisation, where beliefs change both publicly and privately; identification, where individuals conform to fit into a group they value; and compliance, where behaviour changes publicly but not privately. Understanding these distinctions helps explain how and why people conform in different social situations.

Discover the explanations for conformity, including informational social influence (ISI), where individuals conform because they believe others have more knowledge, and normative social influence (NSI), where people conform to fit in and avoid social rejection. Understanding these processes sheds light on how group dynamics shape behaviour.